With the holidays coming up, these unique pieces are the perfect gifts for yourself or even a special lady in your life. Don't forget this brand can be found in our West Palm Beach boutique, so stop by and check it out!
Photo from Instagram
Chelsea Lane & Company: What is your favorite part about making jewelry?
Alexandra Gioia: It’s really special to be part of a gift giving experience. I was recently tagged in an Instagram photo of a woman in bed opening up her birthday gifts surrounded by her kiddos. She was so excited about her new AG bracelets and I thought wow something I designed is bringing someone else happiness. It was so sweet!
CL&Co: Why did you decide to get into the jewelry business?
AG: Designing jewelry started as a simple hobby and I had no plans to ever turn it into a business. Once I saw just how many pieces I was selling in my small office of OK, shopaholic co-workers, I wanted to open it up to others and created an Etsy shop. From there, the line has really evolved and turned into more than I ever imagined. I love being able to express myself creatively. The process isn’t always pretty and I’ve designed some pretty questionable things, but it always leads me to a design that I end up loving.
CL&Co: Do you have a signature/favorite piece?
AG: Our Arrowhead Necklace is part of my daily accessory wardrobe. Their versatility is great – I can wear the Rosewood with a simple tee and jeans and the Dragon Vein with a dressier outfit. Both are office and night out appropriate!
CL&Co: What is one of your biggest accomplishments as a business owner?
AG: By day I do the marketing for an amazing organization and a big part of that includes website management. This made it especially rewarding when I launched a website of my very own, www.AlexandraGioia.com. It was so much fun being able to make all the decisions on the design and photography. I called upon my very talented photographer friends to bring my vision to life!
CL&Co: Where do you see your company in 5 years?
Photo from Instagram